When we think about beverages, it’s easy to associate concepts like lightness and refreshment. But the challenge here was completely different: how to combine lightness and refreshment with the impact and strength present in the UFC universe? To tackle this, I decided to structure the animation in two distinct moments, creating a visual narrative that directly embraces these contrasts.
In the beginning, the focus is on lightness. The camera moves close to the bottle, exploring every detail of its frosty textures, with droplets gently sliding down and ice cubes scattered around. The movements are minimal, almost contemplative, helping to convey a sense of freshness in a delicate and elegant way.
Then, the narrative shifts. The camera pulls back, revealing the bottle under tension. At this moment, it takes a precise hit at the top, sending the bottle cap flying. This impact transforms the cap into the iconic UFC octagon—a transition that symbolizes the strength and precision of the sport.
The entire development process was guided by two main pillars: intense research and careful testing, which ensured the desired level of detail and polish; and close collaboration with the audio, synchronizing every animation movement with the voiceover to create a cohesive and immersive experience.
This project was created in partnership with Mirror and GUT, connecting Spaten’s refreshment with the unique energy of the UFC.
STYLEFRAMES
ANIMATION PROCESS
SCENES
CREDITS
Client: Ambev
Agency: GUT
Production Company: Mirror LLC
Executive Production: Luan Litaiff
Direction & Design: Vinicius Lavor
Lead Animation: Thiago Barros
Houdini TD: Daniel Lobo
Sound: Samuel Simionato
Agency: GUT
Production Company: Mirror LLC
Executive Production: Luan Litaiff
Direction & Design: Vinicius Lavor
Lead Animation: Thiago Barros
Houdini TD: Daniel Lobo
Sound: Samuel Simionato
