Creating a video that was both commercial and explanatory for Botdesigner was a challenge that involved balancing clarity, functionality, and a playful touch. The goal was to present, in a light and minimalist way, how the company transforms communication in the healthcare sector, highlighting its innovative tools like customer chat and the operator dashboard.
From the start, I took on the full direction of the project—developing the storyboard and visual narrative, crafting the 3D elements, and refining every animation down to the last detail. The style was guided by the brand’s visual identity, using a clean and functional color palette, smooth transitions, and a rhythm designed to engage and explain.
SCENES
The video is built around simple, direct interactions, where each Botdesigner feature comes to life through fluid animations and a design that prioritizes immediate understanding. The result is a video that translates technical concepts into an engaging and accessible visual experience, reinforcing the brand’s position as a leader in healthcare technology.
CREDITS
Client: Botdesigner
Direction & Animation: Thiago Barros
Client: Botdesigner
Direction & Animation: Thiago Barros
