For the ELPPA Cider project, I was brought on by MIRROR LLC as Lead Animator, contributing to the visual creation of this innovative campaign. I worked directly on the 3D animation, from concept development through to final implementation, with the exception of the liquid simulations.
The production was handled by MIRROR LLC in collaboration with the GUT agency for AB InBev, the final client. The project required precision and attention to detail to capture the vibrant and refreshing essence of ELPPA Cider. Each element was meticulously planned to ensure the product was presented in an attractive and dynamic way.
My main task involved creating animations that highlighted the brand's unique qualities, ensuring a significant visual impact. I worked closely with the team to align the animation with other visual elements, maintaining cohesion and quality at every stage.
The final result is an animation that not only showcases the product but also encapsulates its refreshing and engaging spirit, establishing a strong visual connection with the audience.
PROCESS
CREDITS
Client: Ab Inbev
Agency: Gut
Production: Mirror LLC
Director: Vinicius Lavor
Executive Producer: Luan Litaiff
Producer: Luana Borges
Lead Animation: Thiago Barros
Design: Gustavo Araujo, Caique Silva, Vinicius Lavor
Houdini TD: Daniel Lobo
Modeling: Enzo Kinukawa
Motion Design: Beto Ferreira
Music + SFX: Samuel Simionato / Ekzor Reality
Sound signature: Nanuk
Agency: Gut
Production: Mirror LLC
Director: Vinicius Lavor
Executive Producer: Luan Litaiff
Producer: Luana Borges
Lead Animation: Thiago Barros
Design: Gustavo Araujo, Caique Silva, Vinicius Lavor
Houdini TD: Daniel Lobo
Modeling: Enzo Kinukawa
Motion Design: Beto Ferreira
Music + SFX: Samuel Simionato / Ekzor Reality
Sound signature: Nanuk
