The Break The Rush campaign brings a simple yet essential invitation: pause.
Amid the rush of everyday life, the touch of grass, soft light, and ambient sounds of a slower moment take center stage — with Havaianas as a symbol of that breath of calm.
Amid the rush of everyday life, the touch of grass, soft light, and ambient sounds of a slower moment take center stage — with Havaianas as a symbol of that breath of calm.
Based on this concept, we developed two films that translate the feeling of pause with softness and ease, blending visual direction and rhythm to create contemplative yet present scenes.
INTRO VERSIONS
I was invited by Tég Bureau to lead the entire 3D production and finalization of the films — handling all stages of animation (3D and 2D), lookdev, lighting, color, compositing, and sound design.
Every detail was crafted to enhance the sense of stillness and lightness.
Every detail was crafted to enhance the sense of stillness and lightness.
SCENES DETAILS
The animation itself was designed to embody that same sense of pause: smooth transitions, flowing movements, and a visual rhythm that aligns with the campaign’s message. Everything was crafted to not only follow the concept — but to breathe it, frame by frame.
CREDITS:
Client: Havaianas
Agency: Tég Bureau
3D Production: Thiago Barros
Rotoscoping: Bernardo Pereira
Agency: Tég Bureau
3D Production: Thiago Barros
Rotoscoping: Bernardo Pereira
