In early 2024, I was invited by Intermitente to create two 3D idents for 1 Baseball Network, an exclusive baseball channel in Latin America. The channel provides comprehensive coverage of Major League Baseball, Japanese baseball, and Caribbean baseball. The concept that guided the project was simple yet significant: “Home of Baseball.”
IDENT 01
Styleframes
Animatics
The narrative begins with close-up shots of classic baseball objects that gradually come to life, gaining color and energy, reinforcing the idea that through 1BN, the sport gains a more vibrant and dynamic perspective. These objects start moving toward a common destination, converging at 1 Baseball Network, the true home of baseball. The number "1," prominently positioned at the center of the scene, symbolizes the channel's grandeur and leadership as the number one in the sport. The final scene, with a low-angle shot, highlights the logo and emphasizes its visual and symbolic impact.
This visual narrative reflects the channel's role in bringing the sport to life for fans across Latin America, offering not just coverage but a true home for baseball enthusiasts.
IDENT 02
Styleframes
Animatics
PROCESS REEL
During the creative process, we aimed to highlight the client’s original color palette without introducing new tones through the realistic objects, ensuring visual harmony and avoiding distractions. One of the biggest challenges was integrating the grass into the scene since its vibrant green was not part of the defined palette. To resolve this, I worked meticulously on the grass's lighting, adjusting its tones to harmonize with other scene elements without losing its prominence.
Another challenge was finding the ideal balance between realism and playfulness. After extensive testing, we opted for a style that combined realism in the details of the objects with a playful touch that reinforced the idea of the sport coming to life within the channel's universe.
SIGNATURE SCENE VERSIONS
The initial styleframes were so well-received that they played a pivotal role in consolidating the logo's visual identity with the client. This process further elevated the logo's importance, seamlessly connecting it to the project's visual and conceptual essence.
This project was an incredible experience, not only for the challenges overcome but also for the opportunity to transform the concept of the “Home of Baseball” into something visually impactful and meaningful. 1 Baseball Network is not just a channel; it is the home where baseball finds its essence and transforms into something even more special.
CREDITS
Client: 1Baseball Network
Production & Studio: Intermitente
Art Direction: Intermitente
3D Design & Animation: Thiago Barros
Sound: Gomus Musicbranding
Production & Studio: Intermitente
Art Direction: Intermitente
3D Design & Animation: Thiago Barros
Sound: Gomus Musicbranding
