In the launch campaign for Havaianas Square, the concept of "classic reshaped" was explored in three product videos, each focused on a different model from the line. The proposal was to present a contemporary reinterpretation of the iconic sandals, with a clean, elegant, and dynamic look aligned with Havaianas' vibrant identity.
Together with the Mirror team, we worked on creating the videos, highlighting the specificities of each model. The final result was three distinct videos that exalt the qualities of each product while respecting the proposed concept. In the lighting, I aimed to create an atmosphere that highlighted the curves, textures, and essence of each product, while the animation was designed to convey the lightness and innovation that characterize Havaianas Square.
I believe these videos establish a visual connection with the audience, highlighting the evolution of Havaianas without abandoning its roots, and that the approach taken in this project will contribute to the appreciation of the new models.
CREDITS
Client: Havaianas
Executive Production: Luan Litaiff
Opening: Miagui
Director: Vinicius Lavor
3D Design & Lead Animation: Thiago Barros
Lookdev: Enzo Kinukawa
Executive Production: Luan Litaiff
Opening: Miagui
Director: Vinicius Lavor
3D Design & Lead Animation: Thiago Barros
Lookdev: Enzo Kinukawa
